When it comes to fresh versus frozen food, most people automatically assume that fresh is best. Fresh food conjures up images of nutritious, healthy and delicious food that quickly transitions from farm to your fridge. Whereas frozen food makes you think of bland ready meals that are shoved to the back of the freezer for a rainy day
Whilst there is some truth in that when it comes to fresh and frozen fish, it couldn’t be further from the truth. If you’ve been wondering how fresh fish at the local seafood counter compares to frozen? You may be pretty surprised by the answer.
Fresh fish isn’t’ exactly “fresh”
The concept of “fresh” fish, unfortunately, doesn’t exist and is more of a marketing term to encourage you to believe the fish you see chilling on ice on the fish counter has come straight from the boat that morning. A lot of the time, the “fresh” fish you see has been frozen and thawed out before — and there’s a good chance more than once.
Fresh fish, which unless you have seen it being caught, is normally at least three days old. If it is caught a hundred miles out at sea, then landed and sent by road to fish markets, it is then bought and sent to the shops and finally, you get it. Most of the swordfish, tuna, and marlin loins we see advertised as fresh are anything up to 12 days old and kept fresh by pumping pure oxygen through the fish loins.
So how does frozen fish compare?
Most of our fish is filleted, packed and frozen within 3 hours of being caught, therefore we can guarantee the quality of our products. With the technology used today, frozen fish takes the worry out of how fresh the fish you are eating really is. Therefore, our opinion is that in most cases, the fish is even better frozen than supposedly fresh.
Here at Bradley’s, you can buy frozen fish direct to your front door. Browse our range of frozen fish and see the quality for yourself!
